B2B REMOTE SALES REPORT

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Digitalization is having an increasing noticeable impact on B2B firms. Not least on the mix of sales channels. When we recently researched the use of digital sales and marketing technology in Nordic B2B firms, more than 80% of the respondents stated to either have been, or currently being in the process of, introducing new sales channels as a result of changes in customer buying behaviours brought on by digitalisation