How a unified negotiations approach drives customer loyalty and more revenue for SAP.

Article summary

The software and IT industry is undergoing a massive transformation as customers look for new business models and a way to harness “digital transformation” to stay competitive in their markets. While large and small IT companies aim to generate business value through digital innovations, they are also challenged by more professional and trained negotiators. SAP’s global NeGOtiate&WIN program enables SAP salespeople to become more confident and comfortable negotiating, while improving profits and returns for SAP’s aggressive 2020 growth plan. This programme is delivered in partnership with Mercuri International.