A case study from Celemi, a subsidiary of Mercuri International, on how ACL – a leading global provider of audit analytic technology – used Apples & Oranges to make the company’s experienced sales reps understand and work with value-based selling instead of price-based selling.
Read next
| 3 min read
How Resinex is elevating commercial excellence across Europe
At Resinex, excellence is not a destination – it’s a journey. With this belief, Resinex launched the Commercial Excellence Program.
| 5 min read
How CCR France (PROFROID) boosted its sales prospecting with Mercuri International
Discover how Mercuri International helped PROFROID with sales prospecting training and turn customer outreach into a true performance driver.
| 5 min read
KAM and Value-Based Selling: Keys to BabyBjörn’s global success
Global sales training on Key Account Management and Value Based Selling developed. Hybrid program combined digital modules with virtual and in-person training sessions.