A case study from Celemi, a subsidiary of Mercuri International, on how ACL – a leading global provider of audit analytic technology – used Apples & Oranges to make the company’s experienced sales reps understand and work with value-based selling instead of price-based selling.
Read next
| 7 min read
Commercial negotiation training: a case study from Banque Populaire Bourgogne Franche-Comté
In an ever-evolving banking world, where client expectations are increasingly sophisticated, Mercuri International is supporting the teams at Banque Populaire
| 2 min read
Wilo & Mercuri International
Discover how Wilo, a leading supplier of pumps and pumping systems, learnt through tailor-made, motivating and ready-to-use training how to sell value and not just the price of its solution.
| 2 min read
Hybrid Promoting in pharmaceutical
Mercuri International Poland was invited to be a partner of a global initiative of a big Polish pharmaceutical company who