This case study shows how Mercuri International has helped one of the world’s most prominent companies and Europe’s largest technology conglomerate to form closer and more effective relationship with key accounts and hence increase cross selling across different regions and industries. Managed accounts are now growing at twice the rate as non-managed accounts.
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Turning trade fair presence into tangible business growth for agribusiness
A leading player in the agricultural sector had a long-standing tradition of attending top global trade fairs. However, year after year, its investment failed to deliver improved customer satisfaction or measurable ROI. The company turned to Mercuri International for targeted training support.

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Implementing Value-Based Sales training for AHI Carrier
Mercuri International’s value-based sales training for AHI Carrier proved to be a transformational initiative, shifting the mindset of service engineers from transactional responders to proactive advisors. Sales performance increased by 25% in the first year following implementation in Greece.

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Commercial negotiation training: a case study from Banque Populaire Bourgogne Franche-Comté
In an ever-evolving banking world, where client expectations are increasingly sophisticated, Mercuri International is supporting the teams at Banque Populaire