IS TRUST THE NEW CURRENCY IN SALES?
We asked over 1000 global business executives across a wide range of industries and company sizes to discover: What is trust and what dimensions of trust are considered most critical to stay competitive in the future? Our research finds that Trust in B2B-customer relationships is more important than ever. The results from our survey suggest that there are six critical dimensions of Trust that drive customer loyalty, retention, increased sales, and profitability: reliability, competency, integrity, purpose, reputation and security.
Future proof with building trust
99 %
say trust is important to build longterm relationships with their clients
66 %
say trust will be "more important" in the next three years
57 %
say remote customer interactions make it harder to build trust
DOWNLOAD THE REPORT
Almost all of the respondents in our survey say trust is important to build longterm relationships with their clients and a majority say it will be even more important in the future. Download the full report to read about the 6 dimensions of trust.