IS TRUST THE NEW CURRENCY IN SALES?
We asked over 1000 global business executives across a wide range of industries and company sizes to discover: What is trust and what dimensions of trust are considered most critical to stay competitive in the future? Our research finds that Trust in B2B-customer relationships is more important than ever. The results from our survey suggest that there are six critical dimensions of Trust that drive customer loyalty, retention, increased sales, and profitability: reliability, competency, integrity, purpose, reputation and security.
Future proof with building trust
99 %
say trust is important to build longterm relationships with their clients
66 %
say trust will be "more important" in the next three years
57 %
say remote customer interactions make it harder to build trust
![](https://mercuri.net/img-srv/YYk4G_2E--a1cq91RVaeswbQHxVV9_aMHGTpDDxODQ4/resizing_type:auto/width:974/height:694/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:100/dpr:1/max_bytes:0/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzE0LzIwMjIvMTEvaGVucmlrX2hsYi05NzR4Njk0LmpwZw.webp)
DOWNLOAD THE REPORT
Almost all of the respondents in our survey say trust is important to build longterm relationships with their clients and a majority say it will be even more important in the future. Download the full report to read about the 6 dimensions of trust.