„Price is what you pay.
Value is what you get”


The way we sell has changed - to stay competitive your sales teams need cutting edge training that meets the challenges of today - and tomorrow

Value based selling

Change the way you sell

Customers now expect more than just a great product - they expect solutions to their business challenges. Mercuri International’s Jenny Rahm explains how Value Based Selling can help your sales teams stay competitive and relevant in an increasingly demanding marketplace - here’s why you need it - now.

What are you selling?

Value Based Selling involves demonstrating a detailed understanding of a customer’s specific business operations - and the impact that your product or service can have upon their bottom line.


Value is defined as the difference between the benefit of your solution to a specific customer and its price. If you can quantify this benefit in terms of higher revenues or cost savings, it becomes that much easier to close the sale.

Take a quiz
The 5 minute quiz

Think you know VBS?

What is Value Based Selling? VBS helps the sales person move from being a product expert to a customer expert - but it’s so much more than that. Find out how much you really know with our 5 minute assessment quiz.

How is mercuri vbs training different?

Worldwide reach

Mercuri International’s VBS training is unique - because Mercuri International is unique. Supporting customers in over 50 countries, Mercuri combines worldwide reach with local expertise - leveraging our understanding of global business with focused, regionally specific experience.

Training solutions

Our training solutions are built around you, combining the very best in customized, real-world scenarios and assets in modular, flexible packages - designed to give your sales teams the skills they need, without interfering with their workload.

Case study

Want to know how VBS training can impact your business? We examine how a company that is a leader in innovative technologies has applied VBS to deal with the challenges of operating in over 100 countries - and revolutionized their sales strategy.



Technology is changing the way we buy - at an unprecedented pace. In our e-book we look at what it'll take for sales to catch up and examine both the challenges and opportunities presented by this brave new world.


The mercuri difference

Our VBS training approach is unique, supporting you every step of the way with customized resources, relevant real-world scenarios, and ongoing assessment and support.

We understand that every customer’s needs are different - and have developed training that is modular and flexible, helping your teams achieve sales excellence.

”Mercuri always brings the guaranteed B2B sales credibility and challenge our company requires to help raise our solution and Value Based Selling skills to world-class, be it in Bangalore or Beijing, Coventry or Cairo.”

Allan Mitchell

Contact us

Want to learn more about Mercuri International? We’d love to talk. Contact us and let us know how Mercuri can help transform your sales training.