The New Era of TRUST 24.11.2022

In 2022 at The Sales Conference, we have the headline The New Era of TRUST. We feel that these days, trust and authenticity are needed and more relevant than ever!

Mercuri International Research developed the study

„The Future state of TRUST”,

the report of which will be presented during this year’s edition of „The Sales Conference”.



Speaker, Researcher, Author and Trendspotter

With over 1000 lectures, Henrik is one of Sweden’s most in-demand lecturers in growth, sales, and marketing. He focuses on new trends and phenomena and how these affect strategies, leadership, organizations, and culture, as well as the demands and growth opportunities they create for tomorrow’s organizations.

At The Sales Conference Henrik will present „The Future State of Trust” report.


Finland CEO at Growth Tribe Academy

Anssi Rantanen is an entrepreneur, ex-Google employee and strategist, that won the 2019 Nordic Business Forum speaker competition.

Anssi Rantanen talks about how the fastest growing companies in the world systematise their growth. Continuous learning and experimentation in both innovation and scaling products and services are at the heart of this new way of driving growth. Anssi’s examples come from large companies such as Google, Amazon and Skyscanner and small companies as well.

Anssi has a unique combination of technology-optimisim and human-centric thinking: his 3-year stint at Google gave him a frontrow seat to the technology revolution and into how the technology giant creates a culture of intrapreneurialism and continuous experimentation.


Businessman, Pilot and Lead Singer of Iron Maiden

Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers, and is the Chairman and founder of Cardiff Aviation which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.

Bruce Dickinson is very keen to speak on his projects tying it in with business start-up, entrepreneurship and business and personal creativity. In addition he talks about the parallels between his music and business careers, and the lessons you can take away from both success and failure.


Founder of Whetston and Strategic Foresight

How are people going to behave in the (near) future? And what are the implications for leaders and business strategy? These are the two questions Dutch strategic foresight expert and university lecturer (social-psychology) answers in his entertaining, interactive and practical keynotes.



AI & Business Strategist, Keynote speaker

Artificial intelligence should be at the forefront of every leaders’ mind; because it will fundamentally change your business, significantly impact your life, and so that you can understand the technologies your kids take for granted.

Artificial intelligence is probably the most disruptive technological development in human history, and it is ubiquitous; from the face recognition on your smartphone to advanced public surveillance, from food production to medical research, from online shopping to autonomous cars.

In addition, other emerging technologies such as the internet of things, blockchain, and virtual reality complement and interact with artificial intelligence to create even more immersive, complex, and disruptive products and services.


The Future State of Sales