Hybrid Promoting in pharmaceutical

Mercuri International Poland was invited to be a partner of a global initiative of a big Polish pharmaceutical company who has many subsidiaries all over the world. The idea was to introduce digital and remote tools into the representatives usual way of working in order to make it more hybrid and effective.

Based on the REMOTE SELLING online path, a program called “Hybrid Promoting” was prepared. It included the virtual training sessions and the access to the path in languages like Russian, Spanish, English and Czech. Some details were tailored to local needs as the use and availability of different tools and solutions can differ locally.

According to the “End of course survey report” more than 80% of respondents think that this course will have a big or a certain impact on their daily work and the content relevance was found to be appropriate or very appropriate by the 90% of respondents.

Magdalena Buczak, Marketing & Project Coordinator, LMS Admin, Mercuri International Poland

We wish success to all teams in their hybrid promoting.

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